Forensic watermarking vendors must have certain attributes in order to protect premium streaming material from piracy

End-to-end security solutions have become imperative for content producers as demand for streaming content grows and piracy assaults increase. Forensic watermarking systems, which protect premium material using digital rights management (DRM), allow studios and OTT providers to safeguard their copyright, curb piracy, and track down the source of leakage in the event of content infringement.

Before deciding on a video watermarking service provider, here are a few things to keep in mind:

  • The forensic watermarking system must be able to keep up with the ever-changing pirate threats. To combat piracy, the service provider must not only keep up with, but also anticipate, new schemes. As an added benefit, especially for live events, the system should be cloud-based to allow for easier integration and watermarking detection.
  • A SaaS or subscription-based pricing strategy is ideal because it provides customers with value and is adaptable in a market that is continuously changing.
  • Variety and scalability of available solutions: A one-size-fits-all approach to content security solutions is clearly not appropriate. Consequently, forensic watermarking service providers should be aware of their clients’ needs and deliver solutions that are tailored to meet the always changing nature of security concerns. For a streaming service to scale to millions of users and devices without slowing down watermark recognition, it must be easy to scale up and down without compromising on performance.
  • Protecting content worldwide has become increasingly important as technology and Internet speeds have improved. Although the service may be restricted to a specific region, pirates aren’t constrained by geography in their attacks.
  • Watermark detection and extraction should be the primary focus of the solutions, but additional components, such as DRM protection, data analytics, etc., can be integrated with the solutions to provide a smooth and holistic security solution. As an example, data gathering and analysis may provide useful information about the business and human behaviour that can be used to make better business decisions and increase content security.
  • To optimise the security advantage, the solution should be able to be implemented on a wide range of devices. In addition, future-proofing should be considered so that the solution can be implemented on future generations of devices as well. Another consideration is to only use services that have a proven track record of detecting watermarks and preventing piracy in all distribution channels.

DRM protected content can be deterred by forensic watermarking, which can identify the precise user from whose device the content has leaked, according to security experts. In order to stop income leakage, premium content producers should use the factors listed above when selecting a forensic watermarking vendor.