5 Digital Marketing Tactics after Covid-19
Digital Marketing was on the verge of revolution and was a turning point across the industrial sector. Global business including corporate, startups, freelancers was in rapid development but something came in the way, which resulted in a market crash before anyone could even fathom it. Yes, we are referring to the noble Corona Virus that has affected millions of lives across the global platter.
Businesses ranging from large-scale multinational organizations to local retail stores are facing impacts of Covid-19 as they were shut down and once the lockdown was imposed, their sales-margin faced a drastic downfall. However, this cannot be the solution hence, businesses have adopted this change and modified their procedures due to Covid-19. The following mentions 5 digital marketing strategies that businesses are applying after Covid-19 to survive in the market.
1. M-commerce Usage for Payment Methods
Once the lockdown was initiated, people were forced to stay at home due to the widespread of the virus. This resulted in a tremendous loss for the local shops and several employees working in stores and offices suddenly became jobless with no payments. Some economists even compared this time to the great depression of the 1920s. However, the rise of M-commerce sectors has allowed businesses to remain online digitally and connect with the customers via their website or mobile app. Through this, customers can make their payments online through their mobile phones.
2. Paid Advertising
Due to this pandemic, people are highly active in online platforms globally. As a result, the cost of paid advertisements has decreased as slots have increased. This is an exceptional opportunity for SMEs including entrepreneurial ventures to invest in paid advertisements as it provides an increased ROI.
3. Geographically Based Optimization of International and Local SEO
Due to Covid-19, every economy has been impacted significantly. Hence, you need to focus on local and international SEO to put out your brand back in the market. You need to align your digital strategy in accordance with the exterior change to increase your online traffic manifold.
4. Revise Social Media Strategy with Inbound Blogging
Blogging has always proven to be extremely beneficial in case of drawing the attention of the public. Personalizing your blog in accordance with the local readers shall allow you to thrive in your business. A high-quality blog with a detailed analysis that provides the necessary information to the customers shall elevate your digital marketing strategy.
5. Embracing the Loss Aversion Principle to Elevate your Business
This pandemic situation has surely affected businesses and crashed markets but it’s time to thrive again. The loss aversion principle simply refers to human psychology outlining the fact that people prefer gains compared to losses. Following this principle shall bring fruitful outcomes to your business. Despite all the negative impacts of Covid-19, you need to look for opportunities and grab them to strengthen your business, gain a wider client base, and raise customer retention rates.